Steve Wozniak, Co-Founder of Apple and creator of the personal computer, priced his creation with an even but culturally odd number.
The Apple I was hand built by Wozniak himself with no outside assistance and in 1975 the Company sold 200 units for $666.66 a piece. This price raised some eyebrows and shocked many consumers because of its relation to the devil.
No need to worry though, Wozniak is anything but the devil. When asked about the price he said he had no idea about the correlation and mentioned that he just “likes repeating numbers." In 1977 Apple lowered the price of the Apple I to $475. Today an original Apple I is estimated to sell for around $15,000, although one sold for $50,000 at auction in 1999.
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